Strategic planning helps to organize the company over the long term and transposes the vision of the company’s future in terms of different key aspects of company management. These aspects include turnover, margins, markets, products, resources, quality, security and corporate image.
This planning aims to better align the many means (e.g. design and production resources, sales force resources, investments, support services) with the objectives (e.g. new product introduction, new market penetration) while integrating the ups and downs that could prevent the plans from going smoothly.
Strategic planning can be regularly adjusted using data from the tactical and operational levels.